Ather Data Wall

Digital Retail Experience

Data Visualisation

A Collaboration with Ather Energy, with an understanding of crafting an in-store experience with their S340’s Electric Vehicle data. The intention was to bring out data as beautiful and as insightful it is in its underlying structure, through unique forms of every Rider’s intensity.

Digital Signatures

We installed a bespoke software run screen at Ather’s Experience Centre, which plays out a unique and beautiful form of the Rider’s Intensity post his test ride at the Centre.

Rider's Journey

Each Rider gets his route mapped on the real GPS coordinates, overlayed with his riding speed envelope.

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