Visualise
Test Ride Data for
Experience Centre

Project Goal

To visualise the Test Ride experience digitally real-time integrating our Client’s Electric Vehicle API, creating personalised Data Visualisation for each Rider.

Project Background

Timeblur Studio was invited to Ather Energy to collaborate with their inhouse Data team, to build a unique experience for each Rider at their Experience Centre.

Potential customers and buyers of Ather’s Electric Vehicle came to the Experience Centre to take a Test Ride and come back to the Centre to see a Digital manifestation of their Test Ride taken.

By combining our Visualisation techniques and Software expertise, we created a unique experience which resided at the intersection of technology, physics, and art.

Client

Solution

A Unique Signature for each Rider, which essentially represented the intensity of the Ride taken by him/her

Results

A new dimension in the Retail experience, integrating with Data from the Vehicle, visualising Rider’s behaviour happening all in real-time. The Unique Signatures were sent to the Rider via email.

Discovery

A Data Prototype was programmed to show the Data patterns, with a User Interface to select the Data parameters. This was useful for the Creative team to craft a story looking at the nuances of Data parameters like Acceleration, Speed, Throttle, through the Data prototype.

Data Prototype

Visual Data Explorations

Our methods are procedural and we made use of various creative coding tools such as Processing and Openframeworks to unlock full potential while making our demos and concept visual. The data algorithms were built in java based processing language. The concept prototype was made immersive with computer graphic techniques and made to run in real time, and in the process different data forms for Rider Path and Signature were made.

Technology

The final solution was implemented in Unity which offers a development environment friendly for both Design and Development of the app along with analytics and Remote control over the software. Unity offers a particular structure to the app with scenes, timelines and many other reusable components to speedup the development process. The app was now more robust and code refactoring resulted in achieving better performance in the software before deployment.

Installation

A Simple Kiosk set-up, where the person after finishing his test-ride, came to this screen to see the inferences from his Ride. This is currently running at Ather Energy’s Experience Centre in Bangalore and Chennai

14880

Test Rides

02

Experience Centres

A Unique Signature for each Rider, which essentially represented the intensity of the Ride taken by him/her

A new dimension in the Retail experience, integrating with Data from the Vehicle, visualising Rider’s behaviour happening all in real-time. The Unique Signatures were sent to the Rider via email.

Design

The colors was picked to suit the Client’s Brand language. The Unique Signatures were drawn out after each Test Ride. These Signatures were derived from the Lateral and Longitudinal forces felt by the Rider while riding Ather’s Electric vehicle. This Personalised Data Visualisation rendered in real-time and had a 3D spin to the Form.

Previous Project

Polymorphs

Next Project

Stambh

Personalised Data Signatures

These Signatures show an overall performance of the Rider, at straight roads and turns. This is a Digital manifestation of the Dynamic maneuver of the Rider.

Results

“Working with Timeblur Studio made an enthralling experience. They pushed the boundaries with their curiosity to work with data...How Data can be looked at differently and adding storytelling with data and software art were some of the things they brought new to the table. We are thrilled to work with them and uncover more such possibilities that we can do as a team in the space of Experience Design. Data is beautiful and they just showed us how”

Abhishek Sikka, Product manager at Ather Energy


12 Million

Data points Visualised

14000

Emails sent

5600

Signatures

Media Coverage

Awards

Other links

Retail Experience of an Electric Vehicle

Our concept was to humanise technology, make Data a storytelling medium, for the viewers to see their Data in a new light. With the aid of Computer graphics, we intended to gamify the data experience. By using procedural way of making objects in a three dimensional space, we aimed to captivate the person’s attention to a new form that he could pan, zoom or spin.

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