Visualise Test Ride Data for Experience Centre

Project Goal

To visualise the Test Ride experience digitally real-time integrating our Client’s Electric Vehicle API, creating personalised Data Visualisation for each Rider.

Project Background

Timeblur Studio was invited to Ather Energy to collaborate with their inhouse Data team, to build a unique experience for each Rider at their Experience Centre.

Potential customers and buyers of Ather’s Electric Vehicle came to the Experience Centre to take a Test Ride and come back to the Centre to see a Digital manifestation of their Test Ride taken.

By combining our Visualisation techniques and Software expertise, we created a unique experience which resided at the intersection of technology, physics, and art.

Client

Solution

A Unique Signature for each Rider, which essentially represented the intensity of the Ride taken by him/her

Results

A new dimension in the Retail experience, integrating with Data from the Vehicle, visualising Rider’s behaviour happening all in real-time. The Unique Signatures were sent to the Rider via email.

Discovery

A Data Prototype was programmed to show the Data patterns, with a User Interface to select the Data parameters. This was useful for the Creative team to craft a story looking at the nuances of Data parameters like Acceleration, Speed, Throttle, through the Data prototype.

Data Prototype

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Visual Data Explorations

Our methods are procedural and we made use of various creative coding tools such as Processing and Openframeworks to unlock full potential while making our demos and concept visual. The data algorithms were built in java based processing language. The concept prototype was made immersive with computer graphic techniques and made to run in real time, and in the process different data forms for Rider Path and Signature were made.

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Technology

The solution offers a development environment friendly for both Design and Development of the app along with analytics and Remote control over the software. The app was now more robust and code refactoring resulted in achieving better performance in the software before deployment.

Installation

A Simple Kiosk set-up, where the person after finishing his test-ride, came to this screen to see the inferences from his Ride. This is currently running at Ather Energy’s Experience Centre in Bangalore and Chennai

14880

Test Rides

02

Experience Centres

Design

The colors was picked to suit the Client’s Brand language. The Unique Signatures were drawn out after each Test Ride. These Signatures were derived from the Lateral and Longitudinal forces felt by the Rider while riding Ather’s Electric vehicle. This Personalised Data Visualisation rendered in real-time and had a 3D spin to the Form.

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Ather Energy Riders from Instagram 2
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Personalised Data Signatures

These Signatures show an overall performance of the Rider, at straight roads and turns. This is a Digital manifestation of the Dynamic maneuver of the Rider.

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Results

“Working with Timeblur Studio made an enthralling experience. They pushed the boundaries with their curiosity to work with data...How Data can be looked at differently and adding storytelling with data and software art were some of the things they brought new to the table. We are thrilled to work with them and uncover more such possibilities that we can do as a team in the space of Experience Design. Data is beautiful and they just showed us how”

Abhishek Sikka, Product manager at Ather Energy


12 Million

Data points Visualised

14000

Impressions

5600

Signatures

Exhibitions

12 Million

Data points Visualised

14000

Emails sent

5600

Signatures

Media Coverage

Awards

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Blogs

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Future Scope

Our motion tracking tool has been able to provide consumers with a mindful and immersive experience like no other. Located at the intersection of new media, creative technology and the gamification of virtual participation; our Nadi Project aims to provide customer experiences that promote wellness, creativity and social belonging. By further developing such generative experiments and artistic visuals to suit the preferences of clients, Timeblur offers digital consulting solutions in order to capture the attention of new age consumers.

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