A procedural generation of a music responsive AV film

Project Goal

To produce an audio-responsive film encompassing all visual elements for Album Akhõ. We combined live-simulations with CGI to tell the story.

Project Background

This story of 'akhõ' describes the journey of the soul entering a human body known as 'The Observer. It goes through various stages of outward and inner exploration, simultaneously. This album is an one hour long journey across the universe whilst it's an meditating experience for the listener looking inwards, living life as a human, learning the knowledge that lies within itself through its own experience.


We were approached by the client to interpret the story visually and create an immersive trailer for the album release. Our concept took inspiration from space travel; a daring journey from a lost space to finding a planet!

The primary concern was that the theme and soundtracks had to explore the invisible gravity using an abstract approach but again, for our open nature and a willingness to take chances we ensured that we stayed true to the overall landscape and themes of the concept like space. In this final iteration we tried to reach an ultimate fascination with the mysterious and near transcendental “stars” that keep us from the darkness.

Client

Kohra via Qilla Records

Solution

Using procedural graphics we created many digital assets representing elements of space which was then rendered into a 2 minute CGI film for the trailer release.The film is audio responsive and in the process we also shared the process and detailed budgeting for an entire one hour immersive show at clubs and music festivals.

Results

We explored the world of procedural sound-responsive visualization, thereby producing a film that encompasses all elemental attributes in Akhõ.

Discovery

We made several prototypes using procedural approaches to determine a creative direction with the client. These prototypes were made in Houdini software to be able to quickly iterate through various parameters for simulations such as building Terrains, Point clouds, Terrace fields, Spiral flip fluids and more. As we got to a well formed story, we started experimenting with the sound layers to test the animation and different sections for the track.

Data Prototype

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Visual Data Explorations

After forming different concept prototypes we tried different rendering settings to achieve a specific look for different sketches. The concept prototype was made immersive with computer graphic techniques; The final version of the concept is rendered in cloud and hence prototypes were converted to a format that is much more practical so, we invested our efforts on unity 3D to build unity scenes and objects with scripting to get further creative and technical control on the software for rendering the entire movie.

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Results

"Faucibus in ornare quam viverra orci sagittis eu volutpat odio. Quisque egestas diam in arcu cursus euismod quis. Placerat duis ultricies lacus sed turpis tincidunt id. Sollicitudin nibh sit amet commodo nulla facilisi. Mattis vulputate enim nulla aliquet. Phasellus vestibulum lorem sed risus ultricies tristique nulla."

Madhav Shorey, Qilla boss and ace artist

12 Million

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Impressions

5600

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12 Million

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14000

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Yoga, its Kinetics and form

These forms have an underlying rhythm and dynamics that we particularly wanted to capture. To further elaborate, we were interested in capturing the body forms in between the start and finish postures, and how the body segued with the breath.

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Future Scope

Our motion tracking tool has been able to provide consumers with a mindful and immersive experience like no other. Located at the intersection of new media, creative technology and the gamification of virtual participation; our Nadi Project aims to provide customer experiences that promote wellness, creativity and social belonging. By further developing such generative experiments and artistic visuals to suit the preferences of clients, Timeblur offers digital consulting solutions in order to capture the attention of new age consumers.

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